We’ve taken note of the past feedback from this community in the past regarding ads and how they impact your readers. As you may have seen from our recent blog series on Community Central, improving the ad experience on Fandom is a focus for us in 2017.
Today I am reaching out to let you know that we are testing out a more optimized “ad mix” on Don't Starve. As logged-in users, many of you likely will not notice any changes. With the updates, readers and logged-out users will:
See only a few types of direct advertisements. Direct ads tend to be the larger ads but, in general, affect page performance less than programmatic ads.
See fewer programmatic ads, and those programmatic ads will be from a more limited set of ad networks.
(For details on what “direct” and “programmatic” mean, please refer to the blog series linked in the first paragraph).
At this time, the test is open-ended and we’ll be monitoring a variety of things, and likely making adjustments as time goes on. The test is on both mobile and desktop, and affects users in all countries and regions.
How can you help? We’re looking for subjective feedback from both you and your readers.
Has the ad experience improved from a few months ago?
Has page load time and performance improved from a few months ago?
Has your overall experience reading the wiki improved from a few months ago?
If any of you from the editing community log out and browse the wiki, please provide your own feedback here. If you are running an ad blocker, remember to disable it or whitelist dontstarve.wikia.com so that you can see all ads display. Please note that if you consistently run an ad blocker for all internet browsing, the quality of ads you see after disabling it may be much lower than average.
I would also like to request your advice or assistance on reaching out to your community of readers for feedback. This could be on sites like Reddit or the official game forums. Where is a good place to talk about this subject? I look to you as the experts, and perhaps you can even pose the questions there yourselves.
We’ll also run a survey to logged-out users on this wiki, to gather feedback that way as well.
Please reply with your own feedback and reader-contact suggestions, and let me know if you have any questions. Thanks!
Sorry for the late response, especially on my wall, haven't had much time lately.
Thanks for your efforts to improve ad experience here, but I haven't got much time to take a look at these changes at the moment, so I can't provide feedback for now. Would you like this thread to be highlighted to get more people participating?
KleiCorey wrote: I am still getting large theme shifting header videos that auto play.
This is an example of a direct ad unit. As I mentioned, those will continue to appear, and they tend to be larger and more "high impact". But this should be balanced out by fewer programmatic ad placements, which will improve load time and performance of the whole page. Edgy Rick's comment above suggests that this is the case. Do you feel like there's an overall improvement from January, Corey?
I'm glad full page take overs with ads inside ads are not popping up now, but I'll be honest, my load time is still nearly 20 seconds and I'm on a 1Gb/s fibre connection on a very high end computer at the studio. I'm also not a fan of ads that shift content, especially more than 1/3 of the screen on load, as I find it's deceptive to encourage misclicks. I get that advertising is neccessary, but this is the kind of stuff that started the reddit thread in the first place.
KleiCorey wrote: I'm glad full page take overs with ads inside ads are not popping up now, but I'll be honest, my load time is still nearly 20 seconds and I'm on a 1Gb/s fibre connection on a very high end computer at the studio. I'm also not a fan of ads that shift content, especially more than 1/3 of the screen on load, as I find it's deceptive to encourage misclicks. I get that advertising is neccessary, but this is the kind of stuff that started the reddit thread in the first place.
20 seconds! That's very surprising. Are you seeing that consistently across mulitple page loads?
The push-down ad placements will remain part of the experience. That type of impactful presentation is what advertisers expect. I understand the concern about the style shown in your screen shot, and how it might seem like page content. We're increasingly shifting to a style that comes in above the topmost header, as seen on this screen shot from one of the recent Community Central blog posts. Right now on Fandom, and on this wiki, you may also see a Legend of Zelda ad delivered that way (I actually got that one when I loaded this thread). That style has less ambiguity about being an ad, in my opinion. Also note that with larger ads like that, we use "frequency capping", to make sure the same person doesn't get the high-impact ads on subsequent page views.